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In an increasingly polarised world, it sometimes feels impossible to talk to someone you disagree with, let alone change their mind. However, as David McRaney reveals, you could be just one conversation away from reshaping someone's world view - here's how.

'In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.' ADAM GRANT, AUTHOR OF THINK AGAIN

Self-delusion expert and psychology nerd David McRaney sets out to discover not just what it takes to influence others, but why we believe in the first place. Along the way he meets a former Westboro Baptist Church member who was de-radicalised on Twitter, goes deep canvassing to see how quickly people will surrender their character-defining views, finds a former 9/11 Truther who turned his back on it all, and reveals how, within a few years, half a country can go from opposing the 'gay agenda' to happily attending same-sex weddings.

Distilling the latest research in psychology and neuroscience, How Minds Change reveals how beliefs take hold, not over hundreds of years, but in less than a generation, in less than a decade, and sometimes in an instant.

***

'Optimistic, illuminating and even inspiring.'GUARDIAN

'A tonic for those who might scratch their head at how others could be so nonsensical.' NEW SCIENTIST

'How Minds Change brings us face to face with the radically weird science of how our thoughts, perceptions, and beliefs are actually formed, and how they can, for better or worse, be modified.' JORDAN ELLENBERG

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  • We started tracking this book on January 13, 2020.
  • This book was £9.99 when we started tracking it.
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  • The current price of this book is £7.99 last checked one day ago.
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  • The lowest price to date was £0.99 last reached on November 12, 2023.
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  • This book has been £9.99 3 times since we started tracking it.

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  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 353 Pages
  • File Size: 1,908 KB

We last verified the price of this book about one day ago. At that time, the price was £7.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.