'Passionate and urgent.' Guardian, Book of the Week
'A must-read for all.' Stylist, best new books for 2020
'Cogently argued and intensely persuasive. Groundbreaking Work.' Waterstones, best new books of April
'Impressive and much-needed.' Financial Times, Best Business Books April to June
'Admirably detailed.' Prospect Magazine
'Practical, useful, readable and essential for the times we are living in.' Nikesh Shukla
'An eye-opening book that I hope will be widely read.' Angela Saini
'If you think you don't need to read this book, you really need to read this book.' Jane Garvey
'An eye-opening book looking at unconscious bias. Meticulously researched and well written. It will make you think hard about the judgements you make. An essential read for our times.' Kavita Puri, BBC Journalist and author

For the first time, behavioural and data scientist, activist and writer Dr Pragya Agarwal unravels the way our implicit or 'unintentional' biases affect the way we communicate and perceive the world, how they affect our decision-making, and how they reinforce and perpetuate systemic and structural inequalities.

Sway is a thoroughly researched and comprehensive look at unconscious bias and how it impacts day-to-day life, from job interviews to romantic relationships to saving for retirement. It covers a huge number of sensitive topics - sexism, racism, ageism, homophobia, colourism - with tact, and combines statistics with stories to paint a fuller picture and enhance understanding. Throughout, Pragya clearly delineates theories with a solid grounding in science, answering questions such as: do our roots for prejudice lie in our evolutionary past? What happens in our brains when we are biased? How has bias affected technology? If we don't know about it, are we really responsible for it?

At a time when partisan political ideologies are taking centre stage, and we struggle to make sense of who we are and who we want to be, it is crucial that we understand why we act the way we do. This book will enables us to open our eyes to our own biases in a scientific and non-judgmental way.

• We started tracking this book on April 14, 2020.
• This book was £9.55 when we started tracking it.
• The price of this book has changed 12 times in the past 1,831 days.
• The current price of this book is £6.71 last checked 8 hours ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past year is £5.89.
• The lowest price to date was £3.39 last reached on June 30, 2021.
• This book has been £3.39 2 times since we started tracking it.
• The highest price to date was £9.55 last reached on April 14, 2020.
• This book has been £9.55 one time since we started tracking it.

• Politics & Social SciencesSocial SciencesDiscrimination & Racism
• Self-Help & CounsellingPsychologySocial Psychology & Interactions

• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 428 Pages
• File Size: 15 KB