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It's an all-too-common tale, told across just about every sales department around the world: The newest salesperson on the team has strong credentials and crushed it during the interview. But now that they're hired, they can't sell a thing! Worse, other salespeople on the team are unhappy for some reason, and their performance is slipping.
The top responsibility of a sales manager is not to make numbers. It's to build, develop, and retain a high-performing sales team (so they can make the numbers). The biggest detriment to this objective is adding toxicity to the team. Toxic salespeople often cause problems in the workplace, such as decreased team productivity and morale. Part of this book discusses why sales managers should avoid hiring toxic salespeople and how.
This book also discusses how sales managers can hire rainmakers. When a sales team is composed of not only good salespeople but also rainmakers, there's a higher chance that the company succeeds. It's important for sales managers to know what to look for when hiring salespeople and how to determine who the potential rainmakers are. This book is a great guide for sales managers, as well as recruiters, who want to hire smarter and increase their bottom line.
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