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What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?

Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.

As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."

The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.

As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.

The book covers:


• what it means to be an empowered product team, and how this is different from the "feature teams" used by most companies to build technology products
• recruiting and coaching the members of product teams, first to competence, and then to reach their potential
• creating an inspiring product vision along with an insights-driven product strategy
• translating that strategy into action by empowering teams with specific objectives -- problems to solve -- rather than features to build
• redefining the relationship of the product teams to the rest of the company
• detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams


EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

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Price Summary

  • We started tracking this book on November 10, 2020.
  • This book was £15.63 when we started tracking it.
  • The price of this book has changed 47 times in the past 442 days.
  • The current price of this book is £15.69 last checked 53 minutes ago.
  • This lowest price this book has been offered at in the past six months is £15.44.
  • This lowest price this book has been offered at in the past year is £14.72.
  • The lowest price to date was £14.72 last reached on March 6, 2021.
  • This book has been £14.72 one time since we started tracking it.
  • The highest price to date was £18.39 last reached on December 7, 2020.
  • This book has been £18.39 one time since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 425 Pages
  • File Size: 5,936 KB

We last verified the price of this book about 53 minutes ago. At that time, the price was £15.69. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.