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Overcoming the Innovation Killers: How to innovate products that thrill customers and break through the chaotic marketplace.

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A huge number of products come to store shelves every year. But many experts estimate 90% of them fail and leave the shelves just as quickly. Why the unpredictability? Why the failures? We believe it's the absence of clarity and clarity comes when all participants are willing to be vulnerably honest about their needs. The Consumer Clarity Approach is specifically designed to create the clarity required to create great ideas, that meet the consumer's real needs and can break through the chaos in the marketplace.

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Price Summary

  • We started tracking this book on November 11, 2021.
  • The current price of this book is £3.59 last checked 2 days ago.
  • This book is currently at its lowest price since we started tracking it.

Additional Info

  • Publication Date: February 28, 2021
  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 73 Pages
  • File Size: 130 KB

We last verified the price of this book about 2 days ago. At that time, the price was £3.59. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.