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Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they... and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future -- experts estimate that the economy of influence will be valued at $24bn globally by 2025.

Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.

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Price Summary

  • We started tracking this book on November 20, 2021.
  • This book was £9.02 when we started tracking it.
  • The price of this book has changed 8 times in the past 438 days.
  • The current price of this book is £8.73 last checked 6 hours ago.
  • This lowest price this book has been offered at in the past 90 days is £7.97.
  • This lowest price this book has been offered at in the past year is £7.78.
  • The lowest price to date was £7.78 last reached on July 14, 2022.
  • This book has been £7.78 one time since we started tracking it.
  • The highest price to date was £9.02 last reached on November 24, 2022.
  • This book has been £9.02 2 times since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 342 Pages
  • File Size: 2,303 KB

We last verified the price of this book about 6 hours ago. At that time, the price was £8.73. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.