The comparisons we make are crucial to the decisions we take as well as the judgements we reach in everyday life. For the sake of our well-being and wallets, they deserve far more attention than we give them.

Lacking the time, inclination and insight to make the best possible comparisons, we are inclined to take shortcuts, ensuring that our 'comparison set' is often determined more by convenience than relevance. Then, when choosing between these options, a number of psychological biases come into play: it's no wonder that costly errors and regret occur all too frequently.

It needn't be this way, however. By gaining a better understanding of the potential pitfalls of our comparisons and tinkering with them occasionally, we can dramatically reduce mistakes. Brimming with valuable suggestions and fascinating observations, the book will give you a comparative advantage in many important aspects of your life.

Dieting, dating, investing, shopping, persuading, betting, hiring and competing are just some of the areas where we can learn to use comparisons far better than we do. The same is also true of the judgements we reach about ourselves: judgements critical to our self-esteem and happiness.

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• Self-Help & CounsellingPsychologyApplied Psychology
• Health & FitnessExercise & Fitness
• Self-Help & CounsellingPsychology

• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 98 Pages
• File Size: 4,034 KB