We live in a culture that glorifies ideas. Everyone wants to discuss the latest tech invention, AI, drones, robots. The startup ecosystem is hotter than ever. The Uber-for-something pitches dominate the dialogues among venture capital investors. The innovation is embodied with disruption and the breakthrough technology of tomorrow.

Disruption and innovation are, however, not reserved for the high-tech world.

Ray Croc and the McDonald's brothers took an already proven idea of how to organize a restaurant and made it better. Phil Knight wanted to develop better shoes for runners. And Howard Schultz was determined to deliver better coffee to Americans. These stories shape the future by giving us inspiration. A hope. A path. A goal. Success is not something new and different. It's new and better

The most successful companies like Disney, Starbucks, or Toyota do not create themselves out of anywhere, they are built. This book breaks down the business strategies of well-known enterprises that have shaped our modern world and look at the lessons we can take from them.

No matter whether you are a young entrepreneur planning to start a business or a seasoned executive that learned all the ropes of management, this book, packed with fascinating stories, anecdotes, and takeaways, is for everybody willing to strengthen their business, move startup from good to great or simply impress the audience with interesting stories.

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• Publication Date: September 7, 2021
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 344 Pages
• File Size: 28 KB