We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

• Deconstruct your idea using a one-page Lean Canvas

• Stress-test your idea for desirability, viability, and feasibility

• Define key milestones charted on a traction roadmap

• Maximize your team's efforts for speed, learning, and focus

• Prioritize the right actions at the right time

• Learn how to conduct effective customer interviews

• Engage your customers throughout the development cycle

• Continually test your product with smaller, faster iterations

• Find a repeatable and scalable business model

• We started tracking this book on June 23, 2022.
• This book was £19.49 when we started tracking it.
• The price of this book has changed 30 times in the past 1,092 days.
• The current price of this book is £25.53 last checked 8 hours ago.
• This book is at its lowest price in the past six months.
• This lowest price this book has been offered at in the past year is £24.22.
• The lowest price to date was £19.49 last reached on June 23, 2022.
• This book has been £19.49 one time since we started tracking it.
• The highest price to date was £26.99 last reached on June 3, 2025.
• This book has been £26.99 12 times since we started tracking it.

• Business & InvestingIndustries & ProfessionsE-commerce
• ComputingTech Culture & Computer LiteracyE-Commerce

• Publication Date: February 23, 2022
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 538 Pages
• File Size: 244 KB