Long-time technology sales executive Andrew Gibian wrote Be the Real Lion after realizing there are significant gaps in the way people are taught to sell in the technology space. This book serves to distill the essence of how Andrew has mentored his peers and teams over the course of his career. Be the Real Lion is based on a quarter century of slugging it out in the field. Honest and practical, it lays bare the hard truth of what you need to do to be successful in tech sales.

Be the Real Lion takes a pragmatic and candid approach in focusing on the areas of technology sales that are overlooked by companies and where traditional training falls short. With frank, to-the-point messaging and immediately actionable advice, Be the Real Lion is written for tech sellers at any stage of their career who want to crack the code toward improving their craft.

Andrew Gibian is the founder of Real Lion (www.real-lion.com), a company that arms sellers with the tools and mindset to succeed in technology sales. Andrew has been in the technology sales and consulting industry for almost twenty-five years, working as a senior sales executive at leaders such as Salesforce, DocuSign, Accenture and Gartner.

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