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Challenger Brand Marketing®

by ,

(17 reviews)

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Description

Challenger Brand Marketing® was written to be more than simply a follow-up to our first book, Marketing Smart. We wrote the book to serve as a go-to primer for all Challenger Brands that find themselves in complex marketplaces dominated by "Gorilla" competitors -- those who out-spend, out-sell, out-merchandise, out-staff and generally out-resource all others in the category. The Challenger Brand approach requires a different marketing mindset and strategy.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 194 Pages
  • File Size: 23 KB

We last verified the price of this book about 10 hours ago. At that time, the price was £6.30. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.