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Building Distinctive Brand Assets eBook

by (Oxford University Press ANZ)

(120 reviews)

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Description

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

This book is for anyone with a brand.
It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.

Do you want to get better at branding?
You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.

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Additional Info

  • Publication Date: May 24, 2021
  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 205 Pages
  • File Size: 46 KB

We last verified the price of this book about 4 hours ago. At that time, the price was £20.97. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.