Inspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their Go to Market Narratives.

Bruce's Go to Market Narrative model will give you the edge you are looking for in achieving your business growth goals. Using real examples from his career, Bruce offers actionable insights on how to:

?Target the right buyers
? Spotlight their Big Problem
? Help them envision their Desired Outcome
? Show how your Big Solution will deliver the Desired Outcome
? Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate
? Communicate your narrative through simple, unforgettable visuals

People act based on emotions, and the best way to inspire them to take action is through narratives. With this book, you will learn how to engage your buyers in a compelling Go to Market Narrative that makes them the hero and inspires them to take action with you and your solution.

• We started tracking this book on July 15, 2023.
• This book was £0.00 when we started tracking it.
• The price of this book has changed 27 times in the past 875 days.
• The current price of this book is FREE last checked 25 minutes ago.
• The lowest price to date was FREE last reached on December 5, 2025.
• This book has been FREE 10 times since we started tracking it.
• The highest price to date was £7.96 last reached on March 28, 2025.
• This book has been £7.96 4 times since we started tracking it.
• This book is currently at its lowest price since we started tracking it.

• Business & InvestingBusiness Development & Entrepreneurship

• Publication Date: March 28, 2023
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 102 Pages
• File Size: 14 KB