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What if our understanding of capitalism and climate is back to front? What if the problem is not that transitioning to renewables is too expensive, but that saving the planet is not sufficiently profitable?

This is Brett Christophers' claim. The global economy is moving too slowly toward sustainability because the return on green investment is too low.

Today's consensus is that the key to curbing climate change is to produce green electricity and electrify everything possible. The main economic barrier in that project has seemingly been removed. But while prices of solar and wind power have tumbled, the golden era of renewables has yet to materialize.

The problem is that investment is driven by profit, not price, and operating solar and wind farms remains a marginal business, dependent everywhere on the state's financial support.

We cannot expect markets and the private sector to solve the climate crisis while the profits that are their lifeblood remain unappetizing. But there is an alternative to providing surrogate green profits through subsidies: to take energy out of the private sector's hands.

An essential intervention, The Price Is Wrong is as politically far-reaching as it is factually illuminating.

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  • We started tracking this book on March 17, 2024.
  • This book was £7.99 when we started tracking it.
  • The price of this book has changed 4 times in the past 622 days.
  • The current price of this book is £9.87 last checked 3 hours ago.
  • This lowest price this book has been offered at in the past year is £7.99.
  • The lowest price to date was £7.99 last reached on August 29, 2025.
  • This book has been £7.99 2 times since we started tracking it.
  • The highest price to date was £10.00 last reached on September 29, 2025.
  • This book has been £10.00 2 times since we started tracking it.

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  • Publication Date: February 27, 2024
  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 433 Pages
  • File Size: 27 KB

We last verified the price of this book about 3 hours ago. At that time, the price was £9.87. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.