Pioneers of Human Behaviour: Daniel Kahneman
A Gateway to His Life, Theories, and Legacy

Daniel Kahneman reshaped how the world thinks about thinking. From a childhood marked by uncertainty to a Nobel Prize that united psychology and economics, his life's work revealed why confident people make predictable mistakes -- and how humble design can help us choose better.

This concise yet powerful volume distils Kahneman's journey and ideas into clear, engaging chapters -- from early influences and the Kahneman-Tversky partnership to Prospect Theory, dual-process thinking, happiness research, and the practical tools that changed policy, medicine, finance and everyday life. It offers both a human portrait and a lucid guide to concepts that now underpin modern decision-making.

Alongside an accessible exploration of Kahneman's theories, you'll discover:
? How Prospect Theory overturned rational-choice assumptions with loss aversion and reference points.
? Why System 1 (fast, intuitive) and System 2 (slow, deliberate) form a duet that explains everyday error.
? The classic heuristics -- representativeness, availability, and anchoring -- and how to spot them in the wild.
? The framing effect's power to reverse choices without changing the facts.
? What the "two selves" reveal about happiness, memory, and why money's impact can plateau -- or not.
? Practical tools -- the outside view, premortems, decision journals, and noise reduction -- for bias-aware practice at work and at home.

Part biography, part theory guide, and part field manual for clearer thinking, this book makes a complex legacy usable without oversimplifying it -- ideal for students, professionals, and curious readers who want to make better decisions in a noisy world.

The Pioneers of Human Behaviour series explores the thinkers who redefined our understanding of mind, behaviour, and human potential -- spanning psychology, neuroscience, education, philosophy, and mindfulness to show how timeless insights improve modern life.

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• Nonfiction

• Publication Date: July 14, 2024
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 67 Pages
• File Size: 543 KB