"A book for the ages." ?Rory Sutherland, Author, Alchemy

How did the world's best brands get so big?

They had more than great products ? they hacked the human mind.

This book reveals their secrets.

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.

What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it's worth? The answers are here.

And it's not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for ? without them ever really knowing why.

• We started tracking this book on March 19, 2025.
• This book was £10.39 when we started tracking it.
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• The current price of this book is £11.54 last checked 5 hours ago.
• This lowest price this book has been offered at in the past year is £10.91.
• The lowest price to date was £10.39 last reached on March 19, 2025.
• This book has been £10.39 one time since we started tracking it.
• The highest price to date was £12.99 last reached on February 26, 2026.
• This book has been £12.99 2 times since we started tracking it.

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• Publication Date: September 30, 2025
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 228 Pages
• File Size: 58 KB