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The life you want isn't built with willpower.

It's built with identity.

You don't need more motivation. You don't need to try harder.

You need a new blueprint for who you believe you are.

In Identity by Design, you'll discover the neuroscience of lasting change -- and why trying to "fix" yourself through willpower alone will always leave you stuck in old patterns. This book gives you the tools to break free by rewiring your subconscious mind, redesigning your self-image, and creating a future that pulls you forward.

In this transformative guide, you'll learn how to:


Recognize and reprogram the hidden habit loops that sabotage your goals


Break free from the "fear-comfort cycle" that keeps you stuck


Train your brain to filter reality differently using the Reticular Activating System (RAS)


Rewire your belief systems through visualization, affirmations, and mental rehearsal


Align daily actions with your future identity -- not your past limitations


Build unstoppable momentum using micro-shifts instead of relying on fleeting motivation

Grounded in real neuroscience and filled with practical exercises, Identity by Design offers a step-by-step system for sustainable transformation -- no willpower battles required.

You are not broken.

You are not lazy.

Your brain is simply running an old program -- and it's time to rewrite it.

If you're ready to stop forcing change and start becoming the person you were meant to be, Identity by Design will show you the way.

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Price Summary

  • We started tracking this book on June 15, 2025.
  • This book was £0.00 when we started tracking it.
  • The price of this book has changed 6 times in the past 49 days.
  • The current price of this book is £5.85 last checked 5 hours ago.
  • The lowest price to date was FREE last reached on July 27, 2025.
  • This book has been FREE 3 times since we started tracking it.
  • The highest price to date was £5.94 last reached on June 21, 2025.
  • This book has been £5.94 2 times since we started tracking it.

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Additional Info

  • Publication Date: June 8, 2025
  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 201 Pages
  • File Size: 349 KB

We last verified the price of this book about 5 hours ago. At that time, the price was £5.85. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.