Are you creating value for your customers/clients? How do you REALLY know? Your customers choose to do business with your company based on the value you deliver to them, and in this ultra-competitive business environment we find ourselves in your customers can choose to do business with a competitor in the future. Or maybe sooner than you think.

Driving More Value Into Your Customer Relationships introduces the concept of Stewardship for Business. Stewardship, when practiced effectively, will enable you to communicate the value you are creating for your customers, gain a deeper understanding of their business goals and objectives, and identify mutually beneficial opportunities to grow the business - together. Stewardship can help you reach "trusted partner" status with your clients and help insulate your position against the competition because you have demonstrated that you are best equipped to collaborate with your customers and help to drive their success.

The concepts I share in this playbook, along with the stories that help to amplify these ideas, are the culmination of the reputation I have built for building robust customer relationships by applying insights gained from 25 years working with customers at Coca-Cola, Microsoft, and Newell Brands.

Applying the principles of Stewardship will generate personal and professional benefits to you, your colleagues, your company, and your customers.

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• Publication Date: June 18, 2025
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 99 Pages
• File Size: 53 KB