Craft Vision, Mission & Values That Move Markets
-- and Make Your People Proud to Wear the Logo

Every thriving brand has a North Star. Most companies, alas, have a dusty plaque.
The Northstar Principle shows you -- step-by-step -- how to turn wall-art slogans into a living operating system that drives profit, innovation and purpose.

Why this book pays for itself

•
Write copy that conquers the boardroom - Use the VMOST-plus framework to squeeze your vision into one page and your mission into one sentence

•
Spark devotion, not just "alignment" - Discover the two-level alignment model that turns staff into missionaries and customers into vocal brand ambassadors

•
Harvest hidden profit - See how Microsoft's re-forged mission helped add $3 trillion in market cap -- and borrow the same playbook

•
Steal the chess moves of icons - Ford, Patagonia, Tesla, Lush and Airbnb appear as real-world mini-cases so you can model their pivots, not just admire them

•
Deploy battle-tested tools - SMART, WOOP and micro-goals integrated into one dynamic planning cadence -- no more "not-on-this-year's-plan" excuses

What you'll be able to do by next quarter

•
Craft a hypnotic purpose statement that passes the eight-second attention test.

•
Bolt rigorous KPIs onto that purpose, so every Monday starts with numbers, not guesswork.

•
Run lightning-fast alignment surveys that act as a cultural GPS -- spot drift early, correct faster.

•
Translate lofty words into daily behaviours, budgets and bonuses (goodbye, Enron-style hypocrisy).

Perfect for

•
Founders who want investors to feel the upside at slide #1.

•
CEOs re-lighting a tired enterprise (see the Satya Nadella case on page 5 for proof).

•
Team leaders who need a miniature playbook they can deploy by Friday.

"Vision without action is a daydream. Action without vision is a nightmare."
-- The Northstar Principle, Chapter 1

Stop selling products. Start selling a future your market wants to live in --
and a roadmap your people can run on.

Scroll up, click Buy Now, and aim your organization at its true North Star

• We just started tracking this book.
• The current price of this book is FREE last checked one hour ago.
• This book is currently at its lowest price since we started tracking it.

• Business & InvestingManagement & Leadership
• Business & InvestingEconomics

• Publication Date: July 15, 2025
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 125 Pages
• File Size: 45 KB