Are you consuming the very resources meant to help you thrive?

In this transformative guide, B. Shane Long reveals how he went from $680,000 in debt, three failed businesses, and a marriage on the edge, to a life of purpose, peace, and seven-figure success. Drawing from personal trials and triumphs, he introduces the NorthStar Living? System, a framework designed to help you stop sabotaging yourself and start multiplying your time, energy, relationships, and possessions.

Inside you'll learn how to:

• Define your True North Values to gain lasting clarity

• Build a personalized NorthStar Life Charter that keeps you aligned

• Set QUEST Objectives that turn vague goals into actionable strategies

• Apply Zero-Based Calendaring to master time like money

• Multiply your resources to thrive holistically

If you've ever felt the frustration of being stuck despite your effort, Don't Eat Your Bait is both a memoir and a manual -- a proven path out of exhaustion and into abundance.

Perfect for readers of The 7 Habits of Highly Effective People by Stephen R. Covey and Your Best Year Ever by Michael Hyatt.

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• Publication Date: February 10, 2026
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 337 Pages
• File Size: 56 KB