Description
What if you could steal the exact marketing strategy behind every successful brand?
Supreme sells plain white T-shirts for $54 -- and they sell out in seconds. Zerodha built India's largest stockbroker without a single salesperson. Dollar Shave Club spent $4,500 on one video and sold the company for $1 billion.
These aren't accidents. Behind every great brand is a marketing principle hiding in plain sight.
Steal Like a Marketer breaks down 120 brands -- half Indian, half global -- and extracts the one principle that made each one successful. No theory. No jargon. Just real stories with real numbers and a practical exercise at the end of every chapter.
Inside this book, you'll discover:
- How Supreme, Rolex, and CRED use scarcity to create desire
- How Zerodha, PayPal, and Hotmail turned customers into salespeople
- How Jio, Spotify, and Gillette use free as a weapon
- How boAt, Harley-Davidson, and LEGO build tribes, not customer bases
- How Tesla, Pepsi, and Liquid Death position against the leader
- How Paper Boat, Nike, and Disney make people feel something
- How Apple, Nykaa, and Amazon lock you into their ecosystem
- How Zara, Stripe, and Duolingo win through speed, systems, and scale
Each of the 120 chapters follows the same structure: The Brand Story (what actually happened), The Principle (why it works), and Apply This Today (a five-minute exercise so you walk away with something real).
Whether you're launching your first product, scaling an existing business, or simply fascinated by how great brands are built -- this book gives you 120 proven strategies you can steal and use today.
From the creator of AmanCentral, who has trained over 100,000 entrepreneurs.
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