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The Advertising Effect: How to Change Behaviour

by , (Oxford University Press ANZ)

(78 reviews)

£17.14 £17.18

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Description

Want to know how to influence other people's behaviour?

In "The Advertising Effect", respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.

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Price Summary

  • We started tracking this book on January 27, 2015.
  • This book was £15.19 when we started tracking it.
  • The price of this book has changed 245 times in the past 3,349 days.
  • The current price of this book is £17.14 last checked 3 hours ago.
  • This lowest price this book has been offered at in the past year is £16.94.
  • The lowest price to date was £14.02 last reached on September 4, 2015.
  • This book has been £14.02 one time since we started tracking it.
  • The highest price to date was £22.57 last reached on March 20, 2020.
  • This book has been £22.57 one time since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 253 Pages
  • File Size: 2,346 KB

We last verified the price of this book about 3 hours ago. At that time, the price was £17.14. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.