Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.

'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take

'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge

Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.

• We started tracking this book on December 16, 2017.
• This book was £9.99 when we started tracking it.
• The price of this book has changed 18 times in the past 2,752 days.
• The current price of this book is £2.99 last checked one day ago.
• The lowest price to date was £2.99 last reached on June 27, 2025.
• This book has been £2.99 4 times since we started tracking it.
• The highest price to date was £9.99 last reached on April 9, 2018.
• This book has been £9.99 2 times since we started tracking it.
• This book is currently at its lowest price since we started tracking it.

• Self-Help & CounsellingPsychology

• Publication Date: August 31, 2017
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 256 Pages
• File Size: 27 KB